MODELO SOCCER INSTANT WIN GAME PRESENTED IN HOUSTON

OFFICIAL RULES

NO PURCHASE NECESSARY TO PLAY THE GAME.
A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.
1. PROMOTION PERIOD: The Modelo Soccer Instant Win Game Presented in Houston (the
“Game”) begins at 12:00 AM Eastern Time (“ET”) on November 22, 2022 and ends at 11:59
PM ET on November 30, 2022 (the “Promotion Period”).
2. ELIGIBILITY: Open to legal U.S. residents residing in the greater Houston, Texas
metropolitan area (“Eligibility Area”), who are 21 years of age or older at time of Game Play.
Employees of Crown Imports LLC (“Sponsor”), Optivate Agency (“Administrator”), their
respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising,
promotional and judging agencies (collectively, “Released Parties”), any person affiliated
with the alcoholic beverage industry, including but not limited to retailers of alcohol products,
and their immediate and extended family members (including but not limited to spouses,
domestic partners, parents, children, and siblings) and household members of each
(whether related or not) are not eligible to participate or win. Void outside the Eligibility Area
and where prohibited by law. All federal, state and local laws and regulations apply.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules
and Sponsor’s and Administrator’s decisions, which are final and binding in all matters
related to the Game. Winning a prize is contingent upon fulfilling all requirements set forth
herein.
3. HOW TO PLAY: During the Promotion Period, go to ModeloSoccerHOU.com (“Website”)
and follow the instructions to complete and submit the registration form (“Form”), for a
chance to instantly win a prize (“Game Play”). Instant winners will receive a winning
message including the word “Congratulations” (subject to verification of eligibility). If you
receive a non-winning message including the word “Sorry,” you are not an instant winner.
Multiple participants are not permitted to share the same email address to submit a Game
Play. Limit one (1) Game Play per eligible person/email address, per day.
4. GAME PLAY VERIFICATION/PRIZE AWARD: All winning Game Plays are subject to
verification. If, due to an error of any kind, more instant winning messages are delivered to
participants, or more prizes are claimed than are intended to be awarded per Rule #5, the
intended number of prizes will be awarded in a random drawing from among all verified
claims received during the Promotion Period. Potential winners will be required to provide
additional information (e.g., date of birth, mailing address, etc.) to the
Sponsor/Administrator, within one (1) to two (2) business days of notification, to facilitate
verification of eligibility and prize fulfillment. Noncompliance within any specified time period
or return of prize/prize notification as undeliverable, or declining prize for any reason, will

result in disqualification without further notice and an alternate winner may be selected in
the Second Chance Drawing.
5. PRIZES, APPROXIMATE RETAIL VALUES (“ARVs”) & APPROXIMATE ODDS OF
WINNING: Seventeen (17) Grand Prizes: A framed Modelo-branded international soccer
jersey (ARV: $154 each); Thirteen (13) First Prizes: An unframed Modelo-branded
international soccer jersey (ARV: $66.95 each). Approximate odds of winning any prize are
1 in 10,000. Actual odds of winning a prize depend upon the total,
number eligible Game Plays received during the Promotion Period. Limited sizes are
available. Limit one (1) prize per person/household. Unclaimed/unawarded prizes will be
awarded in a Second Chance drawing. Prizes consist of only the item specifically listed as
the prize in these Official Rules. No alcohol is awarded with prizes.
6. SECOND CHANCE DRAWING: Any unclaimed or unawarded prizes (or prizes returned as
undeliverable) will be awarded in a second chance random drawing, to be conducted by the
Administrator on or about January 18, 2023 from among all eligible non-winning Game
Plays received during the Promotion Period. Odds of winning a prize in the Second Chance
Drawing depend upon the total number of eligible Game Plays received during the
Promotion Period and the number of unclaimed/unawarded prizes (if any) during the
Promotion Period. Second Chance prizes will be sent to winners within four (4) to six (6)
weeks after the Second Chance drawing. Return of any Second Chance prize/prize
notification as undeliverable, or declining a Second Chance prize for any reason, may result
in disqualification without further notice and selection of an alternate Second Chance prize
winner in a random drawing from among all remaining eligible non-winning Game Plays
received during the Promotion Period.
7. GENERAL CONDITIONS, RELEASE AND LIMITATION OF LIABILITY: Prizes are awarded
“as is” with no warranty or guarantee, either expressed or implied by Sponsor. Winners are
responsible for any and all applicable federal, state and local taxes. No transfer,
assignment, substitution or cash equivalent for any prize will be permitted, except at the sole
discretion of the Sponsor due to prize unavailability for any reason. In such circumstance, an
alternate prize of equal value will be awarded and Sponsor’s obligation to the winner will be
fulfilled, and no other additional compensation will be provided. Resale of prizes is
prohibited. In no event will more than the stated number of prizes be awarded. If an entrant
submits more than the stated number of Game Plays permitted, and/or if the Sponsor or
Administrator suspects that an entrant attempted to obtain additional Game Plays by using
multiple or different email addresses, registrations, identities or any other method, Sponsor
and Administrator will void that entrant’s Game Plays and that entrant may be disqualified.
Game Plays generated by script, macro or other automated means and Game Plays by any
means which subvert the Game Play process are void. Game Plays will not be
acknowledged or returned. The Released Parties are not responsible for lost, late,
incomplete, misdirected, invalid or unintelligible Game Plays, which will be disqualified. Any
use of robotic, repetitive, automatic, programmed or similar Game Play methods or agents
(including, but not limited to, Game Play services to create fraudulent phone numbers and/or
identities) will void all Game Plays by that entrant. Normal internet access and data charges
imposed by your internet/wireless phone service provider may apply. See your
internet/wireless provider for pricing plan details. In the event of a dispute as to any Game
Play, the authorized account holder of the email address used to play will be deemed the
entrant. The “authorized account holder of the email address” is the natural person assigned
an email address by an Internet access provider, online service provider or other
organization, (e.g., business, educational institution, etc.) responsible for assigning email
addresses for the domain associated with the submitted address. Potential winners may be
required to show proof of being the authorized account holder associated with the Game
Play. In exchange for the right to participate in the Game, entrants/winners agree to release,

discharge and hold harmless Released Parties from and against any and all liability
(including, but not limited to, damages caused or claimed to be caused, losses, or injury)
arising out of participation and/or acceptance/use or misuse of any prize, and agree to be
bound by these Official Rules and Administrator’s or Sponsor’s decisions, which are final. In
the event there is a discrepancy or inconsistency between disclosures or other statements
contained in any Game materials and the terms and conditions of the Official Rules, the
Official Rules shall prevail, govern and control. The Released Parties are not responsible for
any typographical or other error in the printing of the Game material, administration of the
Game or in the announcement of the prizes. NOTICE: ANY ATTEMPT BY AN INDIVIDUAL
TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE
OPERATION OF THIS GAME IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND
SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK
DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY
LAW. The Released Parties are not responsible for faulty, incorrect, undeliverable or
mistranscribed phone/email transmissions, incorrect announcements of any kind, technical
hardware or software failures of any kind including any injury or damage to any person's
computer, phone or Device related to or resulting from participating in or experiencing any
materials in connection with the Game, lost or unavailable network connections, or failed,
incomplete, garbled or delayed computer or device transmission that may limit a user's
ability to participate in the Game. The Released Parties assume no responsibility for
undeliverable emails, including but not limited to those resulting from any form of active or
passive email filtering by a user's Internet service provider and/or email client or for
insufficient space in user's email account to receive email. Sponsor reserves the right to
cancel or modify the Game if fraud, misconduct or technical failures threaten the integrity of
the Game; or if a computer virus, bug, or other technical problem corrupts the administration
or security of the Game as determined by Sponsor and Administrator, in their sole
discretion. In the event of termination, a notice will be posted online and the remainder of
prizes will be awarded from among all eligible non-winning Game Plays received during the
Promotion Period, prior to termination. Any damage made to the Website by an entrant will
be the responsibility of the entrant and/or the authorized email account holder of the email
address submitted at the time of Game Play. Sponsor reserves the right to prohibit the
participation of an individual if fraud or tampering is suspected or if the individual fails to
comply with any requirement of participation as stated herein or with any provision in these
Official Rules.
8. PUBLICITY: Acceptance of any prize constitutes permission for the Sponsor and its
agencies to use winner’s name and/or likeness and Game Play for purposes of advertising
and trade without further compensation, including a winners list, unless prohibited by law.
9. DISPUTES: THIS GAME IS GOVERNED BY THE LAWS OF THE UNITED STATES AND
THE STATE OF ILLINOIS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As
a condition of participating in this Game, each entrant agrees that any and all disputes that
cannot be resolved between the parties, and all causes of action arising out of or connected
with this Game, shall be resolved individually without resort to any form of class action and
exclusively before a court having jurisdiction located in Cook County, Illinois. In any such
dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby
waives all rights to claim, punitive, incidental or consequential damages, including
reasonable attorneys’ fees, other than entrant’s actual out-of-pocket expenses (e.g.,
evidenced costs associated with participating in this Game). Entrant further waives all rights
to have damages multiplied or increased.
10. PRIVACY: Any personal information that an entrant provides in connection with the Game
shall be used by Sponsor and Administrator to administer this Game, contact entrants, and
for the other purposes set forth in the Sponsor’s privacy policy located at

www.modelousa.com/en-US/privacy. By participating in this Game, you agree to and accept
that privacy policy. If entrant authorizes, by opting in, Sponsor may provide entrant with
information relating to products, services and promotions of Sponsor and affiliates of
Sponsor.
11. WINNERS LIST: To receive a Winners List, send a self-addressed, stamped envelope, to:
Modelo Soccer Instant Win Game Houston Winners, Optivate Agency, 4032 Masonboro
Loop Rd, Unit 101, Wilmington NC, 28409. Requests must be received by December 23,
2022. Winners List will be sent after all prizes have been awarded.
12. SPONSOR: Crown Imports LLC, 131 South Dearborn Street, Chicago, IL 60603.
13. ADMINISTRATOR: Optivate Agency, 4032 Masonboro Loop Rd, Unit 101, Wilmington NC,
28409.
Drink Responsibly. Modelo Especial® and Modelo Negra® Beers. Imported by Crown Imports,
Chicago, IL